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Case Study

SoulMatch

Psychology-based dating application.

Client

HeartConnect

Category

digital

1M Matches

Key Outcome

About The Project

The Brief

HeartConnect wanted to disrupt the dating market with a psychology-based approach, focusing on deep compatibility rather than superficial swiping.

The Challenge

Navigating Complexity

Users were burnt out from superficial swiping apps and wanted deeper connections. Existing algorithms prioritized engagement over genuine relationship success.

Our Solution

Engineered for Scale

We built a matching algorithm based on the "Big Five" personality traits and values. We used Neo4j graph database to model complex relationship dynamics and suggest compatible partners.

Solution Visual
The Engine Room

Technologies Deployed

The precise tech stack engineered to deliver this solution.

Python
Python

Python is a versatile language for web and data tasks.

Key Benefits:
Readability: Clean, maintainable code.
Libraries: Massive standard library.
Speed: Fast development cycles.
Integration: Connects systems easily.

Neo4j
Neo4j

Neo4j is a leading graph database designed to store, manage, and query highly connected data using graph structures.

Key Benefits:
Graph-Based: Efficiently models complex relationships between data.
High Performance: Fast traversal for connected datasets.
Cypher Query Language: Intuitive querying of graph data.
Use Cases: Ideal for recommendations, fraud detection, and network analysis.

React Native
React Native

React Native allows creating native apps using React.

Key Benefits:
Code Reuse: Share core logic across platforms.
Community: Massive ecosystem of libraries.
Live Reload: Faster iteration cycles.
Native Components: Renders to native platform UI.

FastAPI
FastAPI

FastAPI is a modern, high-performance Python web framework for building APIs with automatic validation and interactive documentation.

Key Benefits:
High Performance: Built on Starlette and Pydantic for fast execution.
Automatic Docs: Generates Swagger and ReDoc API documentation out of the box.
Type Safety: Uses Python type hints for validation and clarity.
Scalable: Ideal for microservices and AI/ML-driven backends.

The Impact

Delivering Tangible ROI

The app boasts the highest "marriage success" rate in its niche. It reached 1 million matches within the first year, with high user retention and subscription rates.

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