Augmented reality virtual fitting room.
Key Outcome
VogueFashion looked to reduce their high rate of online returns due to sizing issues by bringing the fitting room experience to the customer's home.
Customers struggled to visualize how clothes would look on them, leading to a 40% return rate. This was costly in logistics and damaging to the brand's sustainability goals.
We integrated ARKit and ARCore to build a virtual fitting room feature. Users can overlay clothing items onto their camera feed with accurate physics and sizing estimation.
The precise tech stack engineered to deliver this solution.
Returns decreased by 30%, saving significant logistics costs. Conversion rates on product pages increased by 15% as customers shopped with greater confidence.