Social fitness app with challenges.
Key Outcome
ActiveLife wanted to combat user drop-off in their fitness app by adding social features that fostered a sense of community and competition.
Users were abandoning the app after an average of two weeks due to a lack of motivation. The solitary nature of the tracking tools failed to build a habit.
We overhauled the app to include social gamification, community challenges, leaderboards, and a "workout buddy" matching system. We used GraphQL for efficient data fetching.
The precise tech stack engineered to deliver this solution.
Daily Active Users (DAU) doubled within 3 months. The app achieved a 4.8-star rating on the App Store, with users reporting higher motivation and consistency.
