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Case Study

GenAI Copilot

Custom LLM tool generating marketing copy.

Client

AdVantage Agency

Category

ai

10x Productivity

Key Outcome

About The Project

The Brief

AdVantage Agency needed to scale their content production capabilities to meet the growing demands of their diverse client base without significantly increasing headcount.

The Challenge

Navigating Complexity

Creative teams were overwhelmed with repetitive tasks like writing product descriptions and ad variations, leaving little time for high-level strategy. This bottleneck was slowing down campaign launches and burning out talented copywriters.

Our Solution

Engineered for Scale

We fine-tuned a GPT-4 model on the agency's top-performing historical ad copy to generate high-quality drafts automatically. The tool includes brand-voice customization and SEO analysis, allowing writers to generate 50 variations in seconds using LangChain for context awareness.

Solution Visual
The Engine Room

Technologies Deployed

The precise tech stack engineered to deliver this solution.

OpenAI API
OpenAI API

OpenAI API provides access to advanced models like GPT-4.

Key Benefits:
• Intelligence: State-of-the-art reasoning.
• Versatility: Text, code, and analysis.
• Fine-tuning: Customize models for specific tasks.
• Reliability: Enterprise-grade uptime.

LangChain
LangChain

LangChain framework for LLM applications.

Key Benefits:
• Chaining: Sequence multiple calls.
• Agents: Decision making logic.
• Memory: State persistence.
• Data: Connects to documents.

Next.js
Next.js

Next.js is a React framework that enables functionality such as server-side rendering and generating static websites.

Key Benefits:
• SEO Optimization: Pre-rendering pages for better search ranking.
• Performance: Automatic code splitting and fast page loads.
• Hybrid SSG/SSR: Choose rendering method per page.
• API Routes: Build API endpoints directly in the app.

Pinecone
Pinecone

Pinecone is a managed vector database.

Key Benefits:
• Performance: Low-latency search.
• Scalability: Handles billions of vectors.
• Managed: No infrastructure hassle.
• Filtering: Metadata filtering.

The Impact

Delivering Tangible ROI

Content production speed increased by 10x. The creative team now focuses entirely on strategy and campaign concepts, improving client satisfaction scores by 30% and allowing the agency to take on more clients.

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