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Case Study

Retail Vision

Camera system analyzing shopper behavior.

Client

ShopSmart

Category

ai

15% Sales Lift

Key Outcome

About The Project

The Brief

ShopSmart wanted to optimize their store layouts based on actual customer behavior rather than intuition, using their existing security camera infrastructure.

The Challenge

Navigating Complexity

Store layout decisions were based on guesswork, leading to suboptimal product placement and cold zones where merchandise sat unseen. They lacked data on how customers actually moved through the aisles.

Our Solution

Engineered for Scale

We implemented a computer vision system using YOLOv8 to analyze video feeds from existing CCTV cameras. The system generates heatmaps of customer foot traffic, dwell times, and queue lengths without storing personally identifiable information.

Solution Visual
The Engine Room

Technologies Deployed

The precise tech stack engineered to deliver this solution.

YOLOv8
YOLOv8

YOLOv8 is a state-of-the-art real-time object detection and computer vision model designed for high accuracy and speed.

Key Benefits:
• Real-Time Detection: Detects objects, people, and activities instantly.
• High Accuracy: Improved precision for detection, segmentation, and tracking tasks.
• Versatile: Supports object detection, image classification, and pose estimation.
• Edge Ready: Optimized for deployment on edge devices and cloud environments.

OpenCV
OpenCV

OpenCV is a real-time computer vision library.

Key Benefits:
• Vision: Face detection, object tracking.
• Real-time: Optimized for speed.
• Cross-Platform: Desktop and mobile.
• Languages: C++, Python, Java interfaces.

Python
Python

Python is a versatile language for web and data tasks.

Key Benefits:
• Readability: Clean, maintainable code.
• Libraries: Massive standard library.
• Speed: Fast development cycles.
• Integration: Connects systems easily.

Dashboard
Dashboard

Dashboard is a centralized visual interface that presents key data, metrics, and insights in an easy-to-understand format.

Key Benefits:
• Data Visualization: Displays charts, graphs, and KPIs for quick insights.
• Real-Time Insights: Shows live data updates for informed decision-making.
• Customizable: Tailored views based on roles, goals, and business needs.
• Efficiency: Helps monitor performance and trends at a glance.

The Impact

Delivering Tangible ROI

Data-driven layout changes increased sales by 15%. High-margin products were moved to "hot zones" identified by the AI, and staff scheduling was optimized based on queue length analysis.

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